main / 06 — impact

SOCIAL IMPACT

design with a purpose. SPEYE is a social-impact platform against drink spiking: an identity built around the evil eye, the charm that watches your back.

speyeevil-eye identity2 films
SPEYE evil-eye brand mark
case · social impact

SPEYE

keep your eyes on me

Our team developed the visual identity around the evil eye, a symbol our culture knows as a protective charm against negativity.

After countless iterations the team landed on a clean, minimalist take that lets the symbol speak for itself. The identity has evolved over time, but the eye itself has never changed.

identity in the wild
SPEYE poster — cusynyňa bas-köz bol, eye over a drink
SPEYE poster variation with QR code
SPEYE poster — hand guarding a glass
SPEYE posters installed in a bar interior
SPEYE minimalist evil-eye logo mark
SPEYE evil-eye logo variation
SPEYE eye icon badge

napkins

көз тимесін · touchpoint
SPEYE napkin with a single evil-eye mark — көз тимесін
SPEYE napkin with eye and circular lettering
SPEYE napkin with a grid of eyes

Chaplin Cinemas

special project · speye × chaplin

Idea for a special project with Chaplin Cinemas: to announce the premiere of a new social issue as if it were a blockbuster release.

SPIKING premiere poster placed among real movie posters in a cinema lobby
SPIKING crime-scene themed photo stand render for the cinema lobby

A photo stand for the movie premiere in the cinema lobby. I created the visual for the stand.

i also created the posts for social content
SPIKING story — it happened to me
SPIKING audio-message story post
SPIKING premiere square social post
Chaplin Cinemas × SPEYE announcement post

Cactus party

guest speaker · social posts

Our creator spoke as a guest at the Cactus party.

This is eye — is watching you social post
Which of these cocktails is dangerous — awareness post
Protection from spiking — SPEYE guest speaker at the Cactus party
next chapter — 07 cases →